Communication: a Critical Executive Skill
There is no debate with regard to the importance of communications in the context of executive effectiveness. It is critical for leaders to be able to present their ideas and initiatives in a powerful and compelling way, and to gain backing for those ideas, whether from the team, the board or the customer. Communications effectiveness is a close relation of executive effectiveness.
However, despite the importance of this skill, most executives still struggle significantly to craft presentations that are truly compelling or impactful. We want to impact our audience, but somehow all those bad habits we don’t know how to break creep back in – and all too often we present bland and uninspiring material, leaving our hearers unmoved, and more importantly unmotivated to act. We may laugh at the term ‘Death by PowerPoint’, but we are often the perpetrator, not the victim.
Of course, most companies recognize this problem, and have deployed training to address this important skill gap. Unfortunately, this is where a second problem presents itself. While it certainly makes sense to invest in solving this problem, traditional training solutions typically focus heavily on the trivia of eye contact and body language, squarely hitting the bullseye on the wrong target. Eye contact and body language aren’t the real problem… so the training takes place, but nothing really improves.
Virtually every company we speak to expresses their frustration with the lack of impact they see from these traditional approaches. “There has to be a better answer.”
“Leadership, however it is theoretically or operationally defined, is a social process and involves a relationship between individuals. This social process and this relationship are enacted through communication.”
Frank Flauto Walking the Talk
THE ORATIUM ANSWER
There is a better answer. The Oratium approach is better precisely because we set aside decades of conventional wisdom and began with a different question – “Why do communications REALLY fail, and what do we need to do to correct for that?” Our Executive Communications Skills workshop is based on deep research into how humans receive and process information, drawing from disciplines as diverse as cognitive psychology and literary theory. Executives learn and apply the six critical principles which comprise our unified model of audience-centric (actually audience BRAIN-centric) presentation architecture and delivery.
Two Learning Options
Our core workshop is available in either a traditional or experiential learning format, with the right approach being determined by our clients’ specific situation. We confidently assert that this workshop will be utterly transformative to your team, and this is a claim which we guarantee unconditionally.
Special Pricing for Your Leadership Development Program
In response to client requests, beginning in 2015, we have a special pricing model for embedding the Oratium Executive Communication Skills training into ongoing leadership development programs. Contact us for details.
The Coaching Component
As a supplement to the core Executive Communication Skills training, we are often asked to add individual coaching, especially for senior executives – often (though not always) when they are preparing for a particularly crucial presentation. Read about our coaching offering here, including its application in the world of TED Talks.
Having spent my life in the pursuit of extraordinary communication, it’s not surprising that Oratium caught my attention. What did surprise me was seeing their methodology immediately impacting my own communication and as a result, we have trained our entire team in their approach. I believe Oratium represents a genuine breakthrough in communications thinking and practice.