Client LoginI just landed in the U.S., flying back from Edinburgh, Scotland. There’s not a whole lot to do in the baggage claim area at the Newark airport, and maybe that’s why a sign caught my eye. It was a poster reminding visitors not to use unlicensed cabs. Quite an important message, delivered simply via a […]
How Much… or How Memorable?
My first job after graduating from college was in sales. This was in the early 90’s, so it was a few years before I was introduced to PowerPoint presentations… but I eventually succumbed to the siren song and was guilty of crushing the souls of customers and prospects with bulleted PowerPoint decks. But along the […]
20 Questions to Answer Before You Craft Any Message
We think we know everything we need to start crafting a message or pitch. But the obvious questions — who are you talking to, what’s the topic, etc. — aren’t the only ones. To really connect with a customer or audience, we need to know much more about them, what they already know, and what […]
Jack Welch on the importance of Presentation Skills
I’ve always greatly admired Jack Welch. Like all our heroes, he’s a blend of virtues and flaws, but the reason I admire him so much is for a specific attribute I’ve heard from many people who’ve worked with him over the years. His ability to really focus on what MATTERS. Jack always had an unerring ability […]
