Recently I was building a sales pitch for a corporate client where one of the important concepts was “Visibility is critical to your business.” The team brainstormed a bit on how to convince audiences of this idea through a powerful illustration. It was fun, and we came up with various possible analogies involving magnifying glasses or foggy days […]
Be More Interesting Than Your Refrigerator
We’ve all been there. You’re in a meeting, maybe an important one, but the speaker is speaking in a monotone. And your mind drifts off to an unrelated topic…and after an indeterminate amount of time, you suddenly realize that the speaker has stopped talking…and is looking right at you – clearly expecting a response to […]