Client LoginWe are dear friends with a delightful a family in Ohio: wonderful parents, blessed with several rambunctious young children. Like many of us, these parents are very mindful of protecting their impressionable young kids’ minds from Internet content that would be potentially harmful. And with this aim, one of the things they’ve done is to […]
How to Slim Down Your Presentation. Or, Having Your Appendix IN
I was sympathizing with some sales guys at one of our workshops recently. They were showing me some sales collateral that Marketing had created for them – and this was the old joke… that wasn’t, and isn’t, funny: It was an unbelievably dense deck. A bewildering quantity of material. It was the kind of deck that […]
The Beating Heart of Sales Messaging
Despite our best intentions, almost all presentations tend to revolve around the priorities and interests of the presenter. There are many reasons why this happens, but the deepest root is the natural self-orientation that sits firmly at the core of the human psyche. We are most interested in ourselves and we struggle to see the […]
Make your presentations better by “playing the enemy”
There’s a long-standing military tradition of having a team of people “play the enemy.” The idea being to get a deeper insight on what they might do. “If I were going to attack me… how would I do it?…” It always interesting to look at an issue from the other side of the fence, so let’s play […]
