What Problem Do You Face That I Am Offering To Solve?

Everlane is one of the fastest-growing clothing companies. It also offers a great example of a core communications principle and how it can be applied not only to communication but to product design and business focus. The principle is: focus on an audience’s problem (that you solve). Far too often we see presentations that fail…

You Can’t Back Up Your Ears

A recent comment got me thinking about the difference between absorbing information I read and absorbing information I hear. If you’ve ever read anything more than a couple paragraphs long, you know that moment – you’re reading along, and a sentence triggers a thought, and your brain follows that thought for a few seconds. But…

How Buzzwords Undermine Effective Communication

I’m sure you’ve worked with someone who can’t finish a sentence without using at least one buzzword. Shout out to my former colleague who was fond of “helping clients catalyze transformative paradigm shifts and disruptive innovations across the enterprise.” He knows who he is. If only the problem were limited to a few bad apples….