How Not To Sound “Wooden” When You Present Catching up on our podcasts we came across a fantastic answer to one of the most-common delivery questions we field: how can I not sound wooden or forced when I present? The answer came from Angela Ahrendts, Apple’s SVP of Retail (and before that the CEO of…
Those educated in statistics are familiar with the law of large numbers: the larger the sample size (or the greater the number of trials run), the closer the sample’s mean gets to that of the overall population. In brain science there’s a completely unrelated law of large numbers, and it’s this: the larger the number,…
As a professional communicator, I used to be surprised by how often smart people would miss an obvious point I was making. I imagine I am not alone in this. But I get it now – A core element of our coaching focuses on the idea that there is a difference between what people will see…
Everlane is one of the fastest-growing clothing companies. It also offers a great example of a core communications principle and how it can be applied not only to communication but to product design and business focus. The principle is: focus on an audience’s problem (that you solve). Far too often we see presentations that fail…