What Problem Do You Face That I Am Offering To Solve?

Everlane is one of the fastest-growing clothing companies. It also offers a great example of a core communications principle and how it can be applied not only to communication but to product design and business focus. The principle is: focus on an audience’s problem (that you solve). Far too often we see presentations that fail…

You Can’t Back Up Your Ears

A recent comment got me thinking about the difference between absorbing information I read and absorbing information I hear. If you’ve ever read anything more than a couple paragraphs long, you know that moment – you’re reading along, and a sentence triggers a thought, and your brain follows that thought for a few seconds. But…