“How did he come up with that?” The Key to Creativity

Recently I was building a sales pitch for a corporate client where one of the important concepts was “Visibility is critical to your business.” The team brainstormed a bit on how to convince audiences of this idea through a powerful illustration. It was fun, and we came up with various possible analogies involving magnifying glasses or foggy days…

How to Write a Conference Speaking or Session Proposal that Gets Chosen Every Time

You want to speak more about your great idea. You’ve even found a great conference that’s a great match for your goals. You excitedly await the day the “call for speakers” comes… and then you have no idea how to turn your great idea into a great session proposal. Greeeeeeeat. Now what? Actually, it’s pretty…