Product Pitch or Solution Sale: Are You Setting the Sales Force Up for Success or Failure?

If your company has a sales force, maybe you’ve said this to yourself: “Our salespeople aren’t solution selling, they tend to make everything a product pitch.” It always seems that salespeople get blamed for pitching products, which at first glance makes sense. After all, they’re the people in front of the customer. But should all…

Killing Three Birds With One Stone

In our workshop, we teach that if you understand and align with how the human brain processes information, you can vastly improve the effectiveness of your communications and the engagement of your audience. Typically when I teach this, I offer 3 different ways to build audience engagement. But I read something recently that beautifully pulled together…

The Power of Contrast

Admit it. Just be honest. I won’t judge… But you have either sat at the edge of your seat in anticipation – OR (more likely) you have actually succumbed to the dark forces of the infomercial. It’s OK. We’ve all been there. Infomercials – which we all know and mock – are an incredibly powerful…

Upcoming Events

  • Virtual - 12/02/2020 {% if 12/03/2020 is not null %} - 12/03/2020 {% endif %}
  • Virtual - 03/03/2021 {% if 03/04/2021 is not null %} - 03/04/2021 {% endif %}
  • View More