There is no disputing the importance of communication skills in the context of executive effectiveness. It is critical for leaders to be able to present their ideas and initiatives in a powerful and compelling way, and to gain backing for those ideas, whether from the team, the board or the customer. For a leader to be effective they have to be able to influence others. Hence, communication effectiveness is closely related to executive effectiveness.
However, most executives still struggle to craft messaging that is truly compelling and impactful. We want to impact our audience, but somehow all those bad habit seem to creep back in and we present bland and uninspiring materials leaving our hearers unmoved – and more importantly, unmotivated to act.
Despite having great solutions, most companies struggle tremendously to message those solutions effectively. We battle hard to get that ever more elusive customer meeting… but when we finally get there, we find ourselves plowing through a story that is dense, confusing, too much about how the solution works rather than why the customer should care… and often wrapped up in a highly unappealing PowerPoint deck.
This typical approach often results in customers who aren’t especially engaged in the moment. And even worse, who have almost no ability to ‘retell” your story internally in that vital decision meeting… where you aren’t present… Leading to the Sales leader’s ultimate frustration – you lose deals you should be winning, and the deals you do win take far too long to close.
Whether your interest is Executive Communication or Sales Messaging, we usually interact with our clients through live training and consulting. However, in some cases, the live training option may not be the most practical for your budget, team size or geographic distributions. That’s why we’re pleased to offer an e-learning alternative that teaches all the same principles of communication design from our live workshops – but in a flexible, self-paced, self-directed e-learning environment.
Oratium is regularly contacted by individuals preparing for a critical presentation, or organizations developing a major conference or sales kick off.
It’s clear that success in such settings hinges on designing a deeply compelling message that will lead to action. But experience sadly shows that for most major presentations, conferences or kick offs, this rarely happens.
Because they lack clear guidance and an effective message design process, most presenters simply default to their own (bad) natural instincts and ingrained habits. The result is a presentation that leaves the audience overwhelmed by an avalanche of material, confused by random sequence, disengaged from uninteresting content – and unwilling to take action.