Kerrie Lloyd, State Street Global Services, Vice President

After failing three times to win a potential client’s new business, we had one last chance to pitch. But this time, by good fortune, we took the Oratium Sales Messaging workshop two days before the presentation. That proved critical. The class really helped us to see a couple of key client-centric insights we’d been missing in our previous messaging. The minute the class ended, we took the process we’d just learned and went right to work fixing …