Mike Edmonds, S&C Electric, President

We knew our old messaging was ineffective, but we couldn’t figure how to fix it. Oratium helped us to both understand the principles of great communication, and then apply those principles to new sales messaging. Our sales guys love the new approach. One new message has actually produced a positive outcome in 62 of 64 pitches to customers. Overall we’re seeing much higher conversion rates, as well as shorter sales cycles.