Client LoginLeave it to the Swiss…. There is an organization there advocating for a referendum prohibiting the use of PowerPoint during presentations. And they claim to be the 8th largest political party in Switzerland. Seriously. This puts them right behind the Evangelical Peoples Party (and given the anti-PowerPoint rhetoric on their site, I would argue they […]
The Beating Heart of Sales Messaging
Despite our best intentions, almost all presentations tend to revolve around the priorities and interests of the presenter. There are many reasons why this happens, but the deepest root is the natural self-orientation that sits firmly at the core of the human psyche. We are most interested in ourselves and we struggle to see the […]
The power of demonstration: Joe Smith’s “How to use one paper towel” [DeconstrucTED]
In our “DeconstrucTED” series, we look at some of our favorite TED and TED-style talks. We deconstruct them to demonstrate how we all can be more effective communicators in our own right. Joe Smith’s TED talk on “How to use one paper towel,” is one of Tamsen Webster’s favorites. In only 4-1/2 minutes, Joe forever […]
Make your presentations better by “playing the enemy”
There’s a long-standing military tradition of having a team of people “play the enemy.” The idea being to get a deeper insight on what they might do. “If I were going to attack me… how would I do it?…” It always interesting to look at an issue from the other side of the fence, so let’s play […]
